MoEFCC and MoE Launch Multi-State E-Waste Awareness and Reduction Campaign in Collaboration with UNICEF YuWaah and Bajaj Foundation
New Delhi: As India faces the growing challenge of managing nearly 1.4 million metric tons of electronic waste in FY 2024–25, the Ministry of Environment, Forest and Climate Change (MoEFCC), in collaboration with the Ministry of Education (MoE), YuWaah at UNICEF, and the Bajaj Foundation, launched the next phase of the E-Waste Awareness and Reduction Campaign under the Mission LiFE (Lifestyle for Environment) initiative, marking World E-Waste Day.
Building on the remarkable success of the earlier campaign across Madhya Pradesh, Rajasthan, and Tamil Nadu, which engaged over 70,000 students in 13 cities, this new phase extends the program’s reach to Haryana, Punjab, Assam, Rajasthan, and the Union Territory of Chandigarh.
The initiative aims to enhance environmental education and motivate young people to turn awareness into action through school-based programs, community outreach efforts, and e-waste collection drives that foster responsible consumption and recycling habits.
Abhishek Gupta, Chief Operating Officer, YuWaah at UNICEF, said:
“Building on the success of our earlier campaign, this phase marks a powerful expansion of our partnership with MoEFCC and the Department of School Education and Literacy. Together with the Bajaj Foundation, we are empowering young people as changemakers—translating awareness into meaningful, large-scale climate action for a circular and sustainable future.”
Shohini Dutta, Chief Philanthropy Officer, Bajaj Foundation, added:
“Every child who learns about e-waste today can inspire a family, a school, even a city tomorrow. Our collaboration with MoEFCC, DoSEL, UNICEF YuWaah, and the Meri LiFE platform reflects our shared belief that true change happens when awareness turns into action. Through this initiative, we aim to transform knowledge into collective responsibility and everyday choices into a nationwide movement for a cleaner, more conscious India.”
Pankaj Bajaj, Founder and Director, Bajaj Foundation, emphasized:
“The circular economy thrives when citizens and systems work together. Our role is to support and strengthen MoEFCC’s mission by mobilizing communities and schools to make responsible consumption and recycling a part of everyday life.”
The campaign reinforces India’s commitment to sustainable living and environmental stewardship, empowering youth to drive the nation’s journey toward a circular and climate-resilient future.